Audience Addressed/Audience Invoked

Just as the title of the article sums up, Lisa Ede and Andrea Lunsford's "Audience Addressed/Audience Invoked: The Role of Audience in Composition Theory and Pedagogy," the article is arguing for and against the importance of the audience when it comes to writing. The conclusion is that the writer must "balance the creativity of the writer with the different, but equally important, creativity of the reader. It must account for a wide and shifting range of roles for both addressed and invoked audiences."
The author's argue against many other views on this topic and agree with the article by Walter Ong, "The Writer's Audience Is Always a Fiction." In his article, Ong argued the fact that audience is the most important part of the whole composition process. An author must imagine his or her audience before writing, so that the readers will have an easier time putting themselves in the role playing position. In Ede and Lunsford's article, they agree with this by saying "For a writer, the audeince is not there in the sense that the speaker's audience, whether a single person or a large group, is present."
Overall, the article spoke about two very different important things: audience addressed and audience invoked. The later explains that "The central task of the writer, then is not to analyze and audience and adapt to discourse to meet its needs. Rather, the writer uses the semantic and syntactic resources of language to provide cues for the reader." And audience addressed can be seen as writers who imagine an audience emphasizing the knowledge of the audience's beliefs, attitudes, and expectations.